Homestead-Miami Speedway

NASCAR’s final championship race at Homestead-Miami Speedway embraced Miami’s vibrant culture with tropical colors like ocean blues, lush greens, fiery pinks, and warm oranges. This Miami-inspired palette was woven through event branding, from banners to digital media, enhancing both physical and digital spaces. The design created a unique, memorable atmosphere that celebrated Miami's lively spirit and distinguished the championship finale as a standout event in the NASCAR series.