AutoNation + Cota

Role — Design + Art Direction

One of America’s largest automotive retailer, AutoNation has a powerful presence in IndyCar racing, having sponsored teams and drivers for many years.

In 2020, for the Circuit Of The Americas IndyCar event, AutoNation took the spotlight as the main sponsor, therefore, re-branding it to the “AutoNation IndyCar Challenge.” 

The “open road” curves from the AutoNation logo and the corners graphics from the Circuit of The Americas race track, were the elements used to shape the helmet logo.