Advance America

Advance America’s rebrand modernized its image with a fresh logo, color palette, and a versatile visual system adaptable across digital and print platforms. The design embraced simplicity and accessibility, resonating with today’s consumers.

Danica Patrick was chosen as the brand ambassador, representing qualities like resilience and confidence that align with Advance America’s mission. Her presence in the visuals added a relatable, trustworthy touch.

A cohesive design system, with guidelines for typography, color, and iconography, ensured consistency across all touchpoints, from storefronts to social media. This rebrand unified Advance America’s values and visual identity, connecting effectively with both new and existing audiences.